By who

Leadership : Philippe Mugnier

Philippe MugnierThroughout his varied career as entrepreneur and international marketer, Philippe Mugnier – President and Founder of ATTRACT, has been at the heart of all aspects of marketing, PR and tourism and is a recognized international expert in place branding. Philippe was responsible for the worldwide promotion of France as a touristic destination (Atout France/French National Tourism Board, Regional Tourism Committees, alpine stations, leisure park, festivals…) and at the forefront of marketing iconic destinations spanning all 5 continents to French and European travelers (Abu Dhabi, Australia, Kenya, Taiwan, Sri Lanka, Indonesia, Ecuador, Caribbean, Mauritius, Madagascar, Philippines,  Pennsylvania, Chile…). Philippe debuted his professional career at Adonet (Association of National Foreign Tourism Boards), continuing as Marketing & PR Officer at a French Regional Tourism Board and with the new millennium Marketing & Sales Director then for 6 years as CEO of  the French leading company in destination marketing & PR Interface Tourism Group. Philippe is also one of the contributors to a reference book dedicated to “Tourism Marketing” (DUNOD Publishing ), lecturer on Tourism Marketing in leading universities (Celsa-Sorbonne, Esthua, Essec, Isc, Isee…) as well as marketing columnist at ‘Tendance Nomad” monthly magazine dedicated to “Meeting, Travel & Mobility”. Philippe was also Member of the Board and Executive Committee (as Secretary) of the French Chapter of the “Pacific Asia Travel Association”. He is also responsible for the Paris based office of the emirati owned Samaya International tourism investment and advisory company France/UAE

From early 2013, Philippe is passionately committed to the success of the ATTRACT, personal entrepreneurial adventure, uniting his skills and energizing his international network of professionals. More on

Management : Patrick Verlynde

More than 30 years experience in international tourism companies, institutions and event management (Europ Assistance, iconic French ski, spa and seaside resorts, … ), marketing consulting (Horwath, …), start-up administration and expansion (Camping&CO, Holidays & Co/SmartBox group, Paris WelcomeCityLab – first world start-up incubator 100% dedicated to tourism…), lobbying and PR (Havas Public Relations), consulting for Convention & Visitors bureaus (Paris, Atout France, French regions ….), investors search (Real Estate Advisory Group, Caisse des Dépôts,….). Patrick is now responsible for the good administration of ATTRACT, its human resources, partners coordination, logistics, finances, strategic partnerships and growth not to mention his strong proximity with key opinion leaders and tourism industry captains that help generating opportunities for the benefit of ATTRACT’s clients influence.


Among their experiences  (international & French clients)

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