News Attract

Indian offensive in continental Europe via ATTRACT

15 December 2018 | Team Attract | News

ATTRACT has been supporting the emergence of new Indian destinations in European markets and consolidating the subcontinent in its link with the travel industry of France, Germany, Italy, Switzerland and Spain

On November 9, 2017, a first launching workshop of the State of Madhya Pradesh organized in Paris was the prelude to a very offensive promotion semester in Europe of this destination, still relatively confidential.

Again with the promotional support of ATTRACT, Madhya Pradesh then went to meet other professionals of the European tourism during the FITUR shows in Madrid (13-21 January), a roadshow travel agents crisscrossing the cities of Berlin, Frankfurt and Munich (23-25 January), Milan (14 March) and Barcelona (15 March) and strong visibility at the ITB fair in Berlin (7-11 March) with consistent PR performances.

In parallel, this campaign was enhanced by a major BtoB and digital communication program towasrd French and German travel agencies. ATTRACT has thus fully coordinated this pan-European launch program for the Madhya Pradesh destination in these new emerging markets.

In the autumn of 2018, a group of 15 travel agencies mobilized by the India Chapter of the Pacific Asia Travel Association (PATA) mandated ATTRACT to carry out two BtoB proactive operations in the cities of Geneva (Switzerland) on November 29 and Paris the next day. No less than a hundred travel agencies have responded to the call to learn about the new tourist products of the Indian subcontinent.

Through these operations, ATTRACT  confirms its vocation to the coordination of offensive promotional operations on a pan-European scale from its Paris office.