How

timthumbATTRACT is a marketing & PR “one stop shop” that provides with its own teams and selected partners in France  and internationally  a global platform for innovative management of the attractivity of destinations and tourism industries. The mission of ATTRACT is to guide destinations, in addition to the public and private sectors of international tourism, in their global BtoB, BtoC and PR marketing strategies. ATTRACT is accomplishing this by combining innovative consulting and research, marketing and communication tools to define an original offer that includes PR, digital marketing, event and trade marketing, advertising, representation services and other promotional efforts.

 

CONSULTING

  • Research and strategy
  • Market NewsFeed & Barometer – Strategy
  • Country Branding policy
  • Organizational audits of Travel/Investments/Cultural Marketing Structures
  • Hotels & attractions Mystery Shopping
  • Product & Service Audit
  • Destination Management Organization (DMO) leaders Marketing Coaching
  • Internal Communication & Driving Change within staff & stakeholders
  • Transition management

PR

  • Opinion leaders, trend setters & decision makers Influential PR – Advocacy
  • Storytelling – Storyliving – Storysharing – Issue and Crisis Management – Travel & Territories Public Affairs – Crisis & Messaging Platform
  • Strategic Opinion Planning – Proactive Monitoring
  • Industry & Public Leaders Personal Branding

BTOB

  • Product Strategy & Trade Marketing
  • Sales Force & Blitz, trade Events and (road)Shows
  • Experiential trade PR, Trainings & Incentives
  • Partnership Development – Product Placement
  • Inbound & outbound Industry Coordination
  • Market Development Representation

B TO C

  • Brand & Competitive Identity Management – Alliances
  • Consumer Promotion & Tribe Marketing
  • Digital Community Relationship Management
  • Viral, Event & Guerilla Marketing
  • Consumer shows & Street marketing
  • Consumer hotline