News Attract


13 November 2014 | Team Attract | News

Emirati-owned and managed tourism investment and advisory makes first foray into French-speaking countries


Taking its first step towards global expansion, the Abu Dhabi-based and Emirati-owned and managed boutique tourism industry advisory firm, Samaya International, has opened its first international office in Paris, France.

Demand for support in investment in European hospitality brands from our local UAE-based clients has initiated this expansion,” said Mr Ali Al Hosani, CEO and Founder, Samaya International.

The United Arab Emirates (UAE) and France currently enjoy a high level of commercial cooperation across numerous sectors, with trade and the flow of tourists between the two countries expected to double over the next five years.

With a dedicated office located in Paris and French-speaking staff, this enables us to assist our clients with asset and hotel management services throughout France, Belgium, Switzerland, Luxumbourg and Monaco,” added Mr Al Hosani.

We are now also well-placed to provide assistance with French tourism and investment companies who are seeking representation in the UAE  – which is in line with our vision of taking Abu Dhabi to the world, and bringing the world to Abu Dhabi.

Phillipe Mugnier (President-Founder of ATTRACT), a well-connected tourism industry professional with over two decades experience in luxury tourism, has been appointed Manager of Samaya International’s French office. Mr Mugnier was also the representative for Abu Dhabi Tourism & Culture Authority in French-speaking Europe, and contributed an unparalleled level of expertise to marketing Abu Dhabi as a destination of distinction.

It’s an honour to head up Samaya International’s first global office,“ said Mr Phillipe Mugnier, Manager of Samaya International – France.  “I’m keenly aware of the rich links and high potential of increased investment between the United Arab Emirates and French-speaking Europe, and look forward to assisting Samaya International and its clients further strengthen mutual ties.”

According to figures released by Abu Dhabi Tourism & Culture Authority, the number of French nationals checking into Abu Dhabi’s hotels reached record levels in the first seven months of 2014, with over 32,000 hotel guests representing a 14% increase on the same period in the previous year.

The trend is expected to continue to rise in the lead up to the opening of the Louvre Abu Dhabi on Saadiyat Island in 2015, representing a significant cultural exchange and partnership between the two countries.

Emirati entrepreneur and a local tourism and hospitality industry veteran, Ali Al Hosani, established Samaya International in Abu Dhabi in 2009 with a vision to augment the UAE’s tourism ambitions. The firm focuses on developing local industry development initiatives, supporting local investors expand their global horizons, and facilitating the market entry of international hotel, restaurant and retail brands into the UAE.

About Samaya International

Headquartered in Abu Dhabi – the UAE’s dynamic capital and rapidly emerging global business hub – this wholly Emirati-owned and managed boutique advisory and investment firm was established with a vision to support the market entry of hotel, restaurant and retail brand initiatives aimed at augmenting the UAE’s tourism and hospitality industry.

Samaya International comprises an in-house multinational team of industry specialists, led by local tourism industry veteran Ali Al Hosani who has played a key foundational role in the global and domestic positioning of Abu Dhabi as a destination of distinction.

Together with respected international partners based in the US, Germany, UK and China, the firm has been responsible for successfully supporting the market entry and project management for a number of local, regional and international business concepts.